APOP ANIME PROGRAM REBRAND
After moving into a new building, the Maricopa Library & Cultural Center wanted to revamp the branding for their teen anime program, Apop. A set of branding was created with a more simplified design that both encapsulates fun and youthful tones as well as visual elements from comics and manga. The program title and the imagery of popular anime characters are the main viewpoints of each design, drawing the attention of teens who recognize the characters and prompting them to seek more information.