COPA CRAZE REBRAND
Copa Craze is a locally-owned health-based drink bar that also hosts exercise and dance classes. Although Copa Craze has been serving the Maricopa community and supporting other local businesses for years, they lack a strong visual identity that reflects their services or their purpose. A new branding system was created to represent not only their colorful fruit-flavored drinks, but also to pay homage to their roots in Maricopa.
SKETCHES & CONCEPTS
FINAL DESIGNS
